As a result from our participation at the Circulair Challenge in Hoofdorp earlier this year we were connected with William McDonough, author of the Cradle to Cradle book who is considered one of the leading influencers in the sustainable development sector.
Our presentation impressed him so much that he invited us short-notice to the annual “Cradle to Cradle Design for the Circular Economy Conference and Summit” in Iceland as his personal guest. During 3 days of work-shops, presentations and bonding activities, we were able to inform the other participants about the possibilities of Direct Air Capture and apply our technology in the context of the circular economy. Most importantly we were able to spend a lot of time with William during which we discussed a joint collaboration.
The NDA is signed already and we are now looking forward to welcome him and his team in Amsterdam to narrow down the scope! And yes we of course met the (now former) President of Iceland Ólafur Ragnar Grímsson during dinner as well!